Al-Invest is an economic co-operation programme that aims to support the internationalisation of small and medium enterprises (SMEs) in Latin America, in collaboration with their European partners, in order to contribute to reinforcing social cohesion in the region. By directly funding projects for organisations that represent and promote private sector development (PSD), such as Chambers of Commerce, Trade Associations, Export-Promotion Agencies, and so forth, the Al-Invest Programme facilitates the process of internationalisation of LA SMEs.

Client needs

Allow a small group of Latin American SMEs to discover the benefits of the offer and demand of European subsectors that were going to participate in the international gift and jewelry fair “INTERGIFT”. Our goal was to prepare and set up a menu of marketing and communication services for the Latin American SMEs that were going to be present at this fair.