Habbo Hotel (owned by Sulake) is a big social network, targeted to youngsters. Several chat rooms resemble a hotel with million of users all over the world. Sulake is a social entertainment company focused on online social places and games. Founded in 2000, its goal is to inspire playful interaction and self-expression in people by creating easy to use social online services. Currently, these services include virtual community Habbo Hotel, social networking service IRC-Galleria and Bobba Bar, a mobile virtual meeting place.
The brand had to build contacts with their key target audience in Spain.