CHALLENGE

Invensys Rail Dimetronic is part of the international company of Invensys Rail Group International. Dimetronic has been working in the Spanish railway signaling sector for over fifty years. The company needed a team to manage its relationship with the media and increase their visibility, as well as strengthen and build relations with governmental institutions.

STRATEGY

FJ Communications put together a strategy based on public relations, supported by a strong institutional communication campaign.

RESULTS

Thanks to the meetings and the media repercussion, Invensys Rail Dimetronic has increased its presence in the media and strengthed its relationship with the government. Esperanza Aguirre, the president of the Region of Madrid, chaired the opening ceremony of the Excellence showroom in 2010.