CHALLENGE

La Red Innova was held for the first time in 2009. Its founder, Pablo Larguía, created it from scratch after attending various technology events around the world, which caused him to realize the gap in what is referred to as events that will bring Latinamerica to Europe. FJ’s goal with La Red Innova consisted of positioning it as one of the most important technology events in the world, and as such building a reputation strong enough to attract highly-reputed speakers.

STRATEGY

FJ Communications designed a communications plan focused on branding and distribution of content of the event. We also prepared a customized program to augment the visibility of Pablo Larguía as an entrepreneur, with interviews in both general and specialized media, all focused on the diffusion of his profile as a technology expert and founder of La Red Innova, in addition to publicizing the activites of the event itself.

RESULTS

Today La Red Innova is considered one of the more relevant events on new technologies in the country. The most important speakers and leading experts in the field have already confirmed their attendance, and many others have expressed interest to attend in the future. The same is true for the trade press; it has become one of the key events of the year.

Pablo Larguía has been interviewed by major media sources in both Spain and Latin America, and the event has expanded borders with its convention in Argentina.