CHALLENGE

The meat-based restaurant Rubaiyat, one of the most famous establishments in Argentina and Brasil, had plans to open its first franchise in Madrid. The group needed support in terms of familiarizing itself with the city in order to gain a position as a benchmark of both quality and prestige.

STRATEGY

FJ Communications implemented a variety of strategized marketing actions combined with PR activities, all with the aim of gaining Rubaiyat recognition as one of the meat-based restaurants by which others could measure quality.

RESULTS

Numerous articles in both national and specialized media have positioned this establishment solidly among the higest-rated in its category.