The Knife is an Argentinian restaurant chain founded in 1986. After its success in Argentina and the U.S. (where it has six restaurants), it opened its first restaurant in Spain in July 2009. Its menu includes cuts of meat prepared in the traditional Argentinian style on charcoal grills. The Knife has a distinctive personal style and offers excellent quality at very competitive prices.

Client needs

The Knife wanted to establish its online presence in Spain and create teh necessary channels to interact with its clients.