CHALLENGE

Back in 2005 Visa was rolling out the campaign of “Love Everyday”

STRATEGY

FJ Communications negotiated an agreement with Bernabé Tierno, a very prestigious Spanish psychologist, to carry out an online survey on love (the main topic Visa Europe´s campaign was based on). Over 1,000 users took part on this online survey. Thanks to the results of this study FJ was able to extract important data and interesting content for further media activities.

RESULTS

Thanks to this study Visa Europe´s presence and awareness in media was very high as the results that the study revealed were very interesting. Due to the high media awareness, this action was a very positive support to Visa’s campaign.