YouTube is the most popular online video community in the world, allowing millions of people to discover, watch, and share home videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe, and it acts as a distribution platform for original content, creators and advertisers, both large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.

Client needs

Change existing perception in media towards Youtube and develop a campaign that enables positive reactions from TV channels.